Accra, Ghana – KABFAM has launched a new initiative aimed at making modern home appliances more accessible to Ghanaian households, with a strong focus on affordability, convenience and support for women who shoulder much of the burden of domestic work.
The company says its latest range of high-technology appliances is designed to make everyday chores easier, reduce stress at home and improve comfort and productivity for families.
Speaking at the launch, Brand Ambassador of KABFAM, Micky Osei Berko, said the company is determined to ensure that every home has access to its advanced yet affordable products.
According to him, KABFAM is committed to breaking down financial barriers that prevent many families from owning quality home appliances.
He said the temporary lack of money should not stop people from getting reliable products that can improve their lives and make household work easier.
Mr Osei Berko therefore urged Ghanaians and the wider public to embrace the initiative and take advantage of the collaboration, which he said is intended to benefit consumers across the country.
KABFAM says the appliances come with premium features and are built to deliver durability and efficiency, while also offering customers peace of mind through a strong warranty package. The company has pledged to repair or replace faulty parts at no extra cost after purchase, while also assuring buyers of price-match protection.
To make the products more accessible, KABFAM is collaborating with EasyBuy, allowing customers to pay just 40 percent of the product price upfront and settle the remaining balance later under flexible terms.
Under the arrangement, prospective customers only need a valid Ghana Card or driver’s licence to qualify for the offer.
The partnership, according to the company, is expected to widen access to quality appliances and ease the financial pressure that often comes with purchasing household equipment.
An executive of EasyBuy, Quarshie Mills, told the press that the company stands out on the market because of the way it relates to customers and the reasonable charges it offers, making it easier for Ghanaians to enjoy quality KABFAM products.
He said EasyBuy remains committed to giving customers a convenient and customer-friendly payment experience that supports access to essential home appliances.
A spokesperson for KABFAM said the initiative reflects a broader vision of ensuring that every Ghanaian household can enjoy reliable and innovative appliances without being held back by immediate financial constraints.
The introduction of the products is expected to especially benefit women, many of whom combine domestic responsibilities with professional work. By simplifying chores such as cooking, cleaning and food preservation, the appliances are expected to save time and allow users to focus on other productive activities.
Ghanaians are being encouraged to visit KABFAM outlets, partner shops and online platforms to explore the range of products and take advantage of the flexible payment initiative.
Story by Doe Benjamin Kofi Lawson